We live in extraordinarily complex times. Our lives are complex and our needs are complex. We now know so much about how the body works that it can be mind-boggling. We know that if certain nutrients are missing from our diet, we are going to suffer from the deficiency. Different cells and different tissues and systems require specific biologically active molecules and chemicals in order to achieve optimum performance. It is possible to “live” or “survive” without some of these substances, but just living or surviving is not the same thing as “thriving.” Thriving means living life to its fullest in a healthy, happy, flourishing, satisfying way. Nutritional variety plays a very key role in thriving. In fact variety is the ultimate Thrival© factor.